As someone who has personally had an Instagram account for over 4 years now, I’ve learned what it takes to create an engaging account that thrives. Over this span I’ve watched many brands successfully grow their pages, while others haven’t been as successful – despite their best efforts.
This post is in no way meant to come off as “know it all” or aggressive. I genuinely want to help brands excel and produce better quality content that’s engaging and conducive to their brand. If you’re interested in more tips on stepping up your content, check out my Foodies Guide To Instagram (it’s totally free and applies to all IGers).
Almost a year ago, I managed social media for a local business. It was my job to create a platform that kept people intrigued, knowledgable of their current products as well as excited for things to come.
In a matter of 6 months I was able to grow their page from the ground up to 1k+ followers organically (not paid or promoted) by applying these three simple guidelines: 1. High-quality photos only, 2. Actively replying to comments/answering questions and 3. Posting once a day, everyday. That’s roughly 182 photos, averaging 6 new followers per post. Which only took about 2-3 minutes to post a day. Not a lot of effort, right? It’s all about making the most of each post, following a theme and keeping up daily. Continue reading for solutions to these easy to fix, commonly made mistakes.
1. Low-Quality Content
Poor quality in content is the number one reason why brands/companies fail to expand their social media pages. This includes: photos with bad lighting, unfocused subjects, lack of cohesion and/or simply unengaging captions.
Instagram recently upgraded the photo quality to view up to a 1080px resolution. Make sure all photos you share are at least 1080px on the shortest side. Or your image will be stretched and lose it’s quality.
If you’re reposting others photos with an outside app (repost & regram app) then that disrupts the flow of your page. The quality is greatly diminished by sharing a copy of a reduced copy and it’s covered by text. Instead, contact the original photo’s creator – ask them if you can repost their original photo and save a copy of it. No need for a reposting app! (Please be respectful and give proper credit to the original photo owner in the caption below and tag them within the photo. NEVER share a photo that does not belong to you and take credit for it).
Consistency is key! Remaining active and present shows your passionate and making an effort to connect with your following. Answer questions, reply to comments and post daily – if possible.
There is such a thing as too active, I don’t recommend being a page that posts 10+ times a day. That’s even more annoying than neglecting your account altogether. People won’t have the time to view every single photo you post and most of us aren’t looking to have a feed full of one profile’s content.
Instead, find a balance and create a realistic schedule you can stick to. At the very least, make an effort to answer any questions left on your recent photos. Your following will greatly appreciate the engagement.
3. Lacking Cohesion
Stick to a theme if you’re having trouble learning the best way to post. For example, you can post a product photo, share content created by other influencers and alternative between them. Keeping a balance creates a flow and presents your page as professional and clean. You can mix it up with clean/minimalist photos and more bright/colorful ones. Collectively your profile will have a cohesive esthetic that others will want to follow.
Do experiment with what YOU feel represents you/your brand accurately, don’t conform to what you think you need to. Stay true to yourself and your brand.
If you are a brand that’s struggling to grow socially online then please, feel free to email me for help. I swear by these 3 simple adjustments, they will make a huge difference and you will see results. I’m happy to share more tips on this topic if there’s interest for it.
Feel free to share with any brands/companies you would like. Good luck and have fun!0